I Value Every Idea is a design led, lifestyle brand that creates aesthetic utility products, inspired by need. With balanced elements of utility, aesthetics, quirk and a minimalist approach, our products exclusively stand strong in different categories that range from Workspace products, Do It yourself products, home decor, and products for kids. 


IVEI started in 2013, in the small town of Sitapur, Uttar Pradesh as an experimental collaboration between Navya’s designs and the skills of the traditional rural artisans.

She chose a balance of fun and utility for her first batch of products, which included to-do magnets and desk calendars. This collection was very well received in all her exhibitions. Standing behind the stall between all the love from the customers, gave her the confidence in the demand for such products and there was no looking back since.