"I Value Every Idea" is an initiative to support the local craftsmen who have the skill but not the opportunity. Their skill and our design , together bring to you some unique hand crafted products , to add a new flavor in your everyday products. We take pride in our association with one of the oldest and most sophisticated hand skills - carpentry , and hope to keep the skill alive in young hearts with a little blend of design. Our products are exclusively designed to add utility and fun both in the most minimalist possible way. Most of our products are made in scrap wood , which has been handcrafted and finished to perfection by our skilled and experienced artisans.
We started from Sitapur , a small city near Lucknow ,Uttar Pradesh (India). Here we visited various villages and spread the word amongst all our people to show us their art and skill. We were surprised to see the talent. Really good skill was going waste in our villages. Some of these people had put their art aside as it was not giving them enough to earn a living , while the others were not getting their skill’s worth. We promised to pay each of them like an artist deserves to be paid, reviving their interest in their passion. Our craftsmen are now content and happy as they earn more than what they did for a job that they love.
Our artisans are now based in Lakhimpur-Kheri, Varanasi and Sitapur.
A product designer from Raffles Millennium International, Bengaluru and a Graduate from Christ University, she started IVEI with the hope to revive art in urban India and to give talent the respect that it deserves .She deals with each craftsmen individually, helps them find their strengths, guides them towards developing their skills and then designs products where their skills can be best showcased.
Disha handles our e-commerce platforms, new tie-ups and on boarding. Being an active online shopper herself, she is aware of various ecommerce aggregators and also understands the customer’s requirements well which helps us reach maximum buyers and deliver as per their satisfaction.