Navya Agarwal, a 23-year-old product designer from Raffles Millennium International, discovered the remarkable skills of local carpenters in Sitapur, Uttar Pradesh while working on her final year project. Amazed by their craftsmanship, she founded IVEI – "I Value Every Idea" in 2013. IVEI began as a fusion of Navya's innovative designs and the traditional expertise of rural artisans, initially launching with fun and practical items like to-do magnets and desk calendars.

The positive reception at various exhibitions such as Sunday Soul Sante in Bengaluru and Kala Ghoda Arts Festival in Mumbai confirmed the demand for her products. This success spurred the expansion of IVEI into essential workspace items like unique writing boards, pin boards, and desk organizers, catering to students, professionals, and corporate gifting.

The idea for "DIY by IVEI" sparked when a young visitor, Sushma, used scrap wood from the workshop to practice her mehendi designs. This led to the creation of over 150 DIY kits for artists to explore their creativity, including a special Mehendi kala range by Sushma.

Today, IVEI stands as a design-led lifestyle brand that blends utility, aesthetics, and minimalism into products that enhance workspaces, homes, and play areas, making every idea valuable.