Navya Agarwal, then, a 23-year-old product designer from Raffles Millennium International, was working on her final year design project when she first came across the absolute talent hidden in the smaller towns of India. The skill and expertise that the local carpenters demonstrated while helping her create miniature mock-ups of her design completely surprised her. She knew at that moment that this was the space she wanted to work in, and then started the journey of IVEI – “I Value Every Idea”. 


IVEI started in 2013, in the small town of Sitapur, Uttar Pradesh as an experimental collaboration between Navya’s designs and the skills of the traditional rural artisans. She chose a balance of fun and utility for her first batch of products, which included to-do magnets and desk calendars. This collection was very well received in all her exhibitions including Sunday Soul Sante (Bengaluru) & Kala Ghoda Arts Festival (Mumbai), standing behind the stall between all the love from the customers, gave her the confidence in the demand for such products and there was no looking back since. With unique writing boards, pin boards and desk organisers IVEI is now a part of everyone’s workspace. These products are great for students, professionals and for corporate gifting as well.


The birth of “DIY by IVEI” was inspired by a young girl, Sushma, who would come to IVEI’s workshop to collect some pieces of wood and try her mehendi skills on it. We now have over 150 designs in our DIY collection for artists to try their creativity on, and a Mehendi kala range by Sushma, in our Workspace collection.


I Value Every Idea is a design led, lifestyle brand that creates aesthetic utility products, inspired by need. With balanced elements of utility, aesthetics, quirk and a minimalist approach, our products exclusively stand strong in different categories that range from Workspace products, Do It yourself products, home decor, and products for kids. 


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