We started with an idea. And we’ve been making space for ideas ever since.
IVEI- I Value Every Idea started with a simple observation, there are so many good ideas that never quite find their way into the world.
Back in 2013, while working on a final-year project, Navya Agarwal discovered the skills of local carpenters in Sitapur, Uttar Pradesh. What began as an exploration of design and wood soon became something bigger a way of turning small, everyday ideas into things people could actually use, make, and enjoy.
The first IVEI products were simple, to-do magnets, desk calendars, and little things designed to make everyday work a little more organised and a little more fun. From there came writing boards, pin boards, desk organisers, and eventually DIY by IVEI was born from an unexpected moment when a young visitor used a piece of workshop scrap to practise her mehendi designs.
That moment stayed with us.
Because that's what IVEI is really about giving ideas a place to begin.
Today, we create products for the many ways ideas show up in our lives, when we're planning a day, organising a desk, making something with our hands, decorating a space, or simply taking a moment to slow down.
IVEI is now a brand under Indobanyan Brands, carrying that same belief forward: that every idea, however small, is worth making space for.
Ideas worth writing, making, and living.